Innovate or Die
Specialized’s “Innovate or Die” contest is over and there’s a winner. It’s one of the ones I liked, too.
Runners up were:
- Dual Purpose Bicycle
- MIT Cycling Team
- Pedal Power Snow Plow (I loved this one)
- Multi-use Bike Machine (I liked this one too)
- Velocyraptor Show
January 18th, 2008 at 8:48 am
The fact that MIT were runners up is a joke! - Like you said in your first article generating a little bit of electricity is about the least innovative idea there - infact its fundamentally the same idea as the example!
With all the brilliant minds at MIT you’d think they would come up with something a little more imaginitive.
I think its a case of the contest organisers gleaming some credibility for their contest by having MIT on their press releases - I mean its plastered over every one.
Advertise or Die anyone?